b'Who Are You Designing For? The OccupantDesign with Empathy More and more today, occupant well-being is a prime concern.Emotional wellness, spiritual elevation, inspiration, sensory revitalization THESE ARE ELEMENTSof interior design that The ClientDesign with Purposemay not have been considered in the past, but today, a space lacking in them is a space The clients brand identity and core values are often a part ofthat is lacking. the messaging designers aim to convey.Yesterdays workplaces most likely did not have sanctuaries and recreational spaces; ARE COMMITMENTSto diversity, sustain- todays and tomorrows workspaces most CPI Productionsability, and innovation important to them?definitely will. Likewise, it is hard to imagine a What else is significant to the client? Thishigh-rise residential complex without shared comes out in discussions during the de- amenity spaces. Otherwise, the client will lose sign development phase of any project. Photography by Garrett Rowland the competition for talent or residents.More than ever, contemporary interiorWhat does the end customer want and feel, designs tell a part of this story, whetherRobert Benson Photography often without even knowing it themselves? its sustainable materials, brand colorThe principles of design tailored to the oc-schemes, logo integration & articulation,cupants needs are more crucial than ever.artistic representations of touchpoints, or something special that includes all these elements. Its up to designers and their valued partners to craft this story. TheGarden on the Wallsuniquely Jeffrey Totaro, 2022expectations are high. designed gardens crafted with all-natural preserved plants offer a Rather than dictating, clients are collab- wide variety of benefits to occupants, orating. Designers guide clients to thinkimproving their well-being in subtle, strategically about the design, identify their audience, and accommodate theirsubliminal ways every day.needs and wants.Garden on the Wallprovides an unmatched tool to help companiesAn important consideration is the typical cost to purchase and the labor to maintain a living vertical communicate their story to the worldgarden wall, including the energy and cost to provide specialized grow lighting. Compare that with while also helping them save moneythe typical cost to purchase and maintain a preserved plant vertical garden. The entire reason that I specified a preserved plant garden was because the TripAdvisor client wanted the beauty but did not and natural resources. want to be burdened with the cost of maintaining a typical vertical garden. **Stephen Baker, Baker Design GroupJeffrey Totaro, 20228 9'